Senior creative & marketing leadership. No full-time hire required.
30+ years of brand, design, and marketing strategy, part-time, for companies that need direction, not another vendor.
Sounds familiar?
Stale and stalled
“Your website is outdated, your marketing materials are obsolete, your email newsletter sits in spam folders, and site lead conversions have dried up.”
Going nowhere fast
“You've spent real time and money trying to fix marketing, and you're still not any closer to getting it done right.”
Customer black holes
“Leads go quiet after the first conversation, and you're never quite sure where they got lost.”
Who’s on first?
“Sales and marketing are each doing their own thing, and the CRM is a mess (or worse, still a spreadsheet).”
Different symptoms. Same root cause. This is where I help.
More senior, not more hires.
Most companies hire a marketer and configure their stack, but never get someone senior enough to guide brand, design, and modern digital marketing strategy and tactics in the room. That's usually the actual gap.
You don't need more hands. You need someone who's made the call hundreds of times before and can make it again. Fast, and without a learning curve.
I provide senior digital strategy, marketing, and design leadership to established B2B companies, delivered fractionally, project-based, or as specialized website modernization, backed by 30 years of hands-on design experience and a vetted contractor network for execution, if needed.
Companies typically save 40–70% compared to a full-time senior hire, and see measurable impact within the first 30–45 days, not the 6–9 months a traditional executive hire usually takes to ramp up.
(Fractional-leadership market data, 2026)
Three ways to work together:
Fractional Creative & Marketing Director
I join your team part-time, on retainer, in one of two ways:
Direction. I set brand, design, digital, and marketing strategy, advise on marketing tech stack, review creative, and guide your internal team and contractors. You get senior judgment on every call, without me in the weeds of production.
Direction + Hands-On. Same strategic role, plus I personally execute the highest-stakes creative work myself while still directing contractors on everything else.
Retainers typically start at $4,500/month, with Direction + Hands-On priced higher depending on scope. No long-term contract. Month-to-month, cancel anytime.
Brand & Digital Credibility Audit
A fast, flat-fee diagnostic. I review your site, your materials, and how you show up when a prospect checks you out, then hand you a prioritized list of what's actually costing you business.
Flat fee: $3,500.
Workshops & Teaching
A half- or full-day session with your team on brand, design, and marketing strategies and tactics, customized for your business and built to leave your team equipped for on-going management.
Flat fee: starting at $2,500 per session.
A good fit if:
Losing pitches to sharper competitors. You're losing pitches or proposals to competitors with a sharper, more consistent brand and messaging.
Burned by an agency before. You've worked with an agency before and feel burned or that they just didn't get your business.
Stretched thin, leaning on AI. You're making marketing decisions with limited resources, or relying on AI tools and would benefit from prompting strategy and guardrails that come from real experience.
Need guidance on marketing tech stack and AI. You need direction on your marketing tech stack, including AI, website, CRM, and marketing tools, but don't have anyone senior guiding the strategy.
Want senior experience, not overhead. You want access to senior-level experience, but don't need the overhead and expense of a full-time senior-level employee.
How it works
One conversation.
Fifteen minutes. I ask what's not working. You find out fast whether this is a fit.
Start small.
Most relationships begin with an audit or a defined first project, not a long-term commitment.
Go deeper if it's working.
If the fit is right, we move to an ongoing retainer, month-to-month, no contract minimum. If it's not, you walk away with a clear diagnosis either way.
Why me?
I've been doing this since 1996. Hundreds of brands and websites, three decades of client relationships, and a design, branding, and marketing practice that's outlasted most of the trends I've watched come and go.
I'm not new to this, and I'm not building a team around you. You get me directly on every project.
Let’s talk
If your brand needs a senior hand on the wheel, not another vendor, not another meeting, get in touch.